Nowadays, we can connect through several platforms giving the possibility of reach new frontiers and having an important impact on foreign audiences. Therefore, multilingual content marketing is a necessary tool to reach new customers around the world.
Consequently, to improve their ranking on the web, companies must publish information constantly, and the information published must be consistent with their strategy and activity. On the Internet, a static website is no longer relevant.
In fact, there are real differences between static and dynamic companies. Successful organizations constantly publish on the web: news on their websites, blogs or tweets on social networks, videos on YouTube or Vimeo ... That contributes to maintaining and developing their online presence. Instead, a static website is nothing more than a product catalog that ages as the months go by. Customers, such as search engines, know how to perceive these nuances. At the international level, a frequent publication of relevant content is also essential to ensure that your potential customers find you and to position your website and your brand.
Multilingual content marketing How does it work?
Multilingual content marketing consists of providing relevant information to your potential clients located abroad, in your language, through the information channels of your choice, and this achieves a sufficient level of confidence to position your brand and improve the credibility of your company abroad. Shoot your sales abroad and optimize your relationship with your overseas customers, thanks to multilingual content marketing.
Why it is important to have a multilingual content marketing strategy
With multilingual content marketing, we publish information valued by your distant clients and related to the activity of your company. It allows you to position your products and services in foreign markets, as well as position your company as a benchmark in your sector of activity, generating the necessary confidence to establish a business relationship.
Content marketing can be defined as “pull” or “inbound”, unlike the traditional approach, which can be defined as “outbound”. With this new approach, companies must learn to establish direct contact with their potential customers: marketing is no longer limited to the sometimes intrusive dissemination of information, as was the case with traditional advertising. Rather, it is about useful marketing and valuable information available to the potential buyer at the time when he needs it most.
We can use multiple communication channels, such as websites, blogs, video platforms, information guides, podcasts, PDF files, presentations, social networks ... Taking into account this important evolution of marketing, the production of quality content, valued by foreign Internet users, is a significant advantage to position a brand in a foreign market and generate more sales. By providing quality content to your potential customers, we achieve the goal of loyalty: traffic to your website increases, and your sales too.
Creating content that is relevant and useful for potential clients abroad is one of the key points in any internationalization strategy with the web. It can be a challenge in a multilingual context, and the cultural differences that may exist in a country must be taken into account.
For cultural reasons, is rare that the same idea can be used in many countries. Unless you have a very differentiated product or service, and it is selling itself, you will have to face numerous competitors that offer similar products and services. What differentiates your company? What are your strengths? You will have to adapt the message to each of the foreign markets during the creation of multilingual content
An effective content strategy can become a competitive advantage. At TranslatorPub we have a team of quality native translators who can help you with your multilingual Content Marketing strategy. Contact TranslatorPub to propose multilingual content to your potential clients abroad to help you open doors to new frontiers.