How to start generating clients as a freelancer
Freelancing is attractive to professionals of different sectors and Translation is one of them. A freelance business gives more flexibility in numerous ways. At its core, it refers to offering a skill in exchange for payment.
If you’re just getting started, it’s likely that you are unsure about how to find new clients or get opportunities. Marketing your freelance services and finding clients may seem as a hard task to do sometimes. Luckily, we have some tips to help you.
- Start building your reputation
It’s always great to focus on building a reputation and becoming known for your work. You can start with a blog, a podcast or even a YouTube channel to put you out there and share relevant content that can place you as a leader in the industry.
The goal of this is to build your authority and eventually be seen as the reference for a specific niche or type of clients.
- Identify your target market
As you start a freelance business, you need to define your target market and know your audience so you can develop the right approach and strategies.
You can define your market according to the type of clients you’ll like to work with and try to target them.
- Set strategic prices
You should focus on pricing based on the value you deliver instead of basing it on what your competitors are charging.
The prices may vary according to the types of clients you’re targeting but when you sell just what your clients need and communicate strategically, you can offer services for a price they can justify.
- Establish connections
The very first place to start would be close circles like family, friends, past employers, past instructors and others. They can be your first referrers and their support can help you reach more people and know others from their circles. The more people who know about your services, the more chances you have at getting a lead.
