Marketing is vital for any type of business and it is composed of two separate elements: marketing research and marketing strategies.

The key success factors in Marketing include planning and development of objectives, design, budgeting, and implementation of the way in which products and services are going to be presented to consumers so that it results in successful sales. In addition, another key element is understanding the customers in order to know what they want.

Understanding the consumer

The most important part of marketing and the source of value is understanding the customers, what they want and how to align the company’s products to their needs and the way they buy.

Planning and development of objectives

Marketing serves multiple purposes such as increasing sales, providing information or promoting a special event. Before deciding what to do, it is important to define your objectives and your strategic plan.

A successful plan includes the overall objective, the strategy, product promise (which should apply and appeal especially that customers that will drive your business), the objective (how you will implement the strategy) and the tactics (what you will do to achieve the objectives).

Budgeting

Marketing expenses can range from small to large so it is important to determine how much the company can afford to spend. The budget should be included in the business plan and marketing plan.

Design

Design is crucial because it raises visibility. Even the best-planned campaigns will not result attracting if they do not stand out. Design helps brands speak to prospects in a memorable way and it drives conversions. There is much noise in the business world nowadays and one of the biggest challenges is to be noticeable. The design must align with the goals of your campaign and your target audience. Besides, the packaging can be a helpful tool through in-store advertising.

Product packaging and presentation

The product design process often ends with what will be the presentation of the product. The presentation is an added bonus that shows that the company values its product and consumers. Marketing seeks to make things memorable.

The presentation of your product is important because it differentiates your brand from others. According to The Paper Worker, one-third of a consumer’s decision making is based solely on product packaging, so it is always important to design the whole thing about your product including its packaging.